Kathy Witt

Our niche is smaller destinations/tourism venues, but we’re not pigeon-holed PR

o We want to tell the stories of the small communities, the back roads, highways, trails, unique packages and special offers, arts and more
o We want you to get the best results for your money and offer third-party storytelling and a fresh look at your messaging and collateral
o We’ll help you meet your goals on a per-project basis such as single press release creation and distribution, press kits and online press rooms, or creation of new sales collateral and website content
o We’ll help to foster community participation via travel packages and sponsorships


We specialize in travel and tourism public relations, marketing and sales campaigns with the Plus factor

o We give a voice to smaller destinations and tourism venues that sometimes get drowned out by the “big guys.”
o We reinforce positive imagining with multiple stories
o Each of us and our tourism industry partners have 25 years or more experience; we don’t hand off your project to a first-year account representative
o We partner with industry experts on a per-project basis to extend the reach of our messaging and to keep costs to a minimum
o Partner with Georgia Turner Group for press trips
o Member of Southeast Tourism Society, Public Relations Society of America, Midwest Travel Writers Association, Authors Guild


The only thing small about us is our size and our fees; our ideas, strategies and results are BIG

o If you can’t afford large monthly PR retainers, we are an affordable alternative
o If you don’t know how to get started or don’t have enough staff, we can be your off-site staff
o Whether your message is for the leisure traveler or the group market, we can help

Laurie has extensive experience in all facets of destination marketing with a focus on sales and PR and a keen understanding of the budgets and needs of smaller destination marketing organizations, including CVBs, chambers of commerce, tourism associations and other tourism entities. Over the past 25 years, she has held senior-level management positions in hotels, resort real estate sales and destination marketing organizations, including four years as a director of sales in the State of Georgia tourism division. She has created profitable sponsorship opportunities and managed special events from the "Taste of Marietta" to tourism workshops to Travel South Showcase in Savannah. In each of her former positions, Laurie worked closely with travel media answering inquiries, creating itineraries and hosting press trips. In 2006, Laurie created Laurie Rowe Communications, Inc. (LRC), to put her skills and experience to work for tourism organizations of all sizes and budgets.

Kathy’s 25 years of experience in tourism combines a background as marketing coordinator and group travel planner for a travel agency, award-winning freelance
travel writer and tourism communications professional writing content for a wide variety of marketing materials. She has thousands of publishing credits in a host of magazines and newspapers, both regional and national and with circulations ranging from 40,000 to 4 million, including Atlanta-based Points North, Kentucky Living and Group Travel Planet. She has written news releases, brochures, newsletters, magazines and web copy and developed itineraries and themed events and has a proven track record of editorial placement and relationship building in the tourism industry. Last year, Kathy began teaming up with LRC on various projects and promotions.

LRC SAMPLES

Alpharetta Convention & Visitors Bureau
Getaway Giveaways for Girlfriends and Guy Pals

Dahlonega Convention & Visitors Bureau
Dahlonega celebrates superlative festival season

Historic Roswell Convention & Visitors Bureau
Arts and Entertainment Aplenty in Historic Roswell

Girlfriends Wine Country Getaway

To see an Itinerary developed to highlight the heart of Georgia’s Wine Country, click on Dahlonega mid-week or weekend stay

Come Stay and Play Getaway

To see an Itinerary designed to show off the best a town has to offer, click on 3-Day Getaway